The AccuWeather Mission
(WHAT we're doing)
AccuWeather's mission is to expand its position as the world's premiere
provider of weather forecasts, data, graphics and related information through
the provision of the highest quality products to our clients.
AccuWeather's Goals, Methods and Concepts for Achieving our Mission
(HOW we're doing it)
We accomplish our mission through the efforts of a talented and dedicated
staff and the use of the latest technology and proprietary techniques. We
serve our clients with zeal, enthusiasm and personalized attention. We stress
innovation in product development, continuously searching for better and
more efficient ways to do things.
We strive to offer our products and services worldwide to the largest possible
range of clients, including media, government, educational institutions,
business organizations and private users. We accomplish this goal by searching
for new worthwhile business opportunities, while constantly seeking to improve
the quality and expand the scope of our products and services, thus enhancing
the value of existing offerings to current clients and ensuring our growth
into new areas.
A foundation of AccuWeather's success is our extraordinary dedication to
high quality products and services and personalized customer service. AccuWeather
is a client-oriented business; therefore, we are strongly committed to serving
our clients very well. We must always foster an attitude of sincere and
total concern for solving client problems in a timely fashion and we must
service our clients with courtesy, diligence and zeal. We want our customers
to know that we consider it our privilege to service them.
AccuWeather also has a higher calling. Millions of direct and indirect users
of rely on and trust the AccuWeather Forecast and the AccuWeather
name. This is a reputation that has been hard-earned through the dedicated
efforts of our staff over the past 34 years. During that time, AccuWeather
has done a great deal to enhance the reputation of forecast meteorologists.
It is conservatively estimated that our accurate forecasts, reports and
graphics of hurricanes, snow and ice storms, and other severe weather events
have saved hundreds of lives and resulted in reducing property losses of
hundreds of millions of dollars.
All products and services that we develop, produce and sell must be predicated
on achieving profits and long-term growth for the company, thereby enhancing
staff benefits and providing opportunities for personal growth and achievement.
We are committed to the fair treatment of all people who work here, and
to the quality of working conditions and positive relations among all staff
members. Towards these ends we encourage open communications. We want all
staff members to enjoy their work, while achieving personal satisfaction
and fulfilling AccuWeather's mission.
We challenge each person to do all he or she can achieve these ends. Suggestions
for improvement are encouraged from everyone and we reward each individual
in relation to his or her contribution on an equal opportunity basis.
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